PR736: Tamu Market Digital Mapping Toward High-Performance Management

Nor Azma Binti Rahlin UNIVERSITI MALAYSIA SABAH

VIC25 | Professional

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The Tamu Market in Sabah, Malaysia, faces challenges such as inefficient layouts and limited digital integration, affecting productivity and sustainability. This project introduces a digital mapping system using GIS and data analytics to optimize vendor placement, monitor KPIs, and support real-time decision-making. The system promotes interactive engagement among managers, vendors, and customers, enhancing the market experience. Aligned with SDGs 8, 11, and 16, it supports economic growth, sustainable infrastructure, and transparent governance. Scalable to other traditional markets, this innovation offers a model for integrating technology into local commerce, ensuring efficiency, inclusivity, and resilience in the digital age.