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In Malaysia, citizens frequently rely on the 999 emergency hotline for all types of incidents, leading to delays and congestion. The Smart Emergency & Incident Reporting App (SEIRA) aims to solve this by using AI to identify and categorize incidents from user-submitted photos, then automatically forwarding the data to the relevant authorities. It supports both emergency and non-emergency reporting, such as medical issues or illegal parking, enabling faster departmental response and reducing unnecessary emergency calls. By streamlining communication and enhancing efficiency, SEIRA not only improves public safety but also has the potential to be adopted globally for smarter incident management.